The show was conceived by photographer Kara Chung, who runs the Instagram account and stylist Marc Goehring of 032C. Reference Festival, a Berlin-based fashion organization, is taking Animal Crossing’s fashion potential one step further with a virtual fashion show of Animal Crossing avatars dressed up in current season looks inspired by Loewe, Prada, and GmbH. Unsurprisingly, the game has quickly been adopted by the fashion community, with dozens of Instagram accounts sprouting up to showcase runway-inspired designs from Dior, Sports Banger, and Louis Vuitton, while brands like Valentino, Anna Sui, and Sandy Liang create custom garments for the game. This is why it’s interesting: Unlike other video games where only specific customizations can be made, Animal Crossing allows users to essentially design a garment from scratch, creating the exact hem length, flounce, or pattern on the outfit their avatar wears. The avatar-style game allows players to create their own worlds and communities-but just as important, players can also design their own outfits. Nintendo has sold more than 13 million copies of Animal Crossing: New Horizons since its release on March 20.

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